Sponsorship

The Deal, The Sponsor and What it Means

Quick, when you think of aspirin, what comes to mind?

Is it baseball?

The folks at Bayer HealthCare sure hope so.  Communications folks from The New Jersey based company recently out and brought my attention to a new campaign it recently launched, called  Speed Up Your Relief.  This campaign is an attempt by Bayer Advanced Aspirin to leverage its new role as the “Official Pain Reliever of Major League Baseball.”

How The Sponsorship Works

Through the Speed Up Your Relief campaign, the company has pledged to donate $10 to the Red Cross for every strike 95 mph and over thrown during the remainder of the 2011 Major League Baseball regular and post season. The company stated i a press release that last year, an average of more than 3,000 strikes 95 mph and over were thrown each month. MLB fans and Red Cross supporters can track fast strikes resulting in relief effort donations on the website, SpeedUpYourRelief.com.  The donations will be made, up to a total of up to a total of $150,000, that support Red Cross relief efforts.

Activation Component

In addition to Bayer’s donation, fans can get involved in the Speed Up Your Relief campaign by making personal donations to the Red Cross on the website. They also can play an online fantasy baseball game developed by MLB.com for a chance to win $10,000 or an all-inclusive dream baseball vacation, courtesy of Bayer.

“Speed is essential in pain relief, baseball and relief operations. That’s why Bayer has stepped up to the plate to expand our relief efforts to help Americans in need,” said Barton Warner, VP, Marketing and New Business, Bayer HealthCare. “Through combined efforts with the Red Cross and Major League Baseball, we are confident that the Speed Up Your Relief campaign will help provide fast relief to those who need it most.”

Sponsorship Package Details

Here is additional background of what Bayer is receiving as part of their sponsorship commitment.

Media

* The company is being featured in advertising across ESPN/ESPN2, FOX, TBS and MLB Networks

* The media buy includes approximately 350 Bayer Advanced Asprin on-air, digital and in-game advertisements throughout the 2011 Major League Baseball season including

** 35 electronic video inserts, one game a week across the networks (ESPN, FOX, TBS and MLB Network)

** 209 :30 second TV spots in games across the networks

** 40 billboard sponsorships across the networks

** Approximately 65 features across the networks

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